1. Objective and responsible body
2. Basic information on data processing
3. Processing of personal data
4. Collection of access data
5. Cookies & range measurement
6. Google Analytics
7. Google re / marketing services
8. Facebook social plugins
9. Facebook remarketing
11. Integration of services and content from third parties
12. User rights and deletion
1. OBJECTIVE AND RESPONSIBLE BODY
This data protection declaration clarifies the type, scope and purpose of the processing (including collection, processing and use, as well as obtaining consent) of personal data within our online offer and the websites, functions and content associated with it (hereinafter collectively referred to as “online offer” or “Website”). The data protection declaration applies regardless of the domains, systems, platforms and devices used (e.g. desktop or mobile) on which the online offer is executed.
The provider of the online offer and the body responsible for data protection is the owner: (hereinafter referred to as “provider”, “we” or “us”). For the contact options, we refer to our imprint.
The term “user” includes all customers and visitors to our online offer. The terminology used, e.g. “Users” are to be understood as gender-neutral.
2. BASIC INFORMATION ON DATA PROCESSING
We only process users’ personal data in compliance with the relevant data protection regulations in accordance with the requirements of data economy and data avoidance. This means that the data of the users will only be processed if there is legal permission, in particular if the data is necessary for the provision of our contractual services and online services, or is required by law or if consent is given.
We take state-of-the-art organizational, contractual and technical security measures to ensure that the provisions of data protection laws are complied with and so that the data processed by us against accidental or intentional manipulation, loss, destruction or against access by unauthorized persons protect.
If content, tools or other means from other providers (hereinafter collectively referred to as “third-party provider”) are used in the context of this data protection declaration and their registered office is abroad, it can be assumed that data will be transferred to the home countries of the third-party provider . The transmission of data to third countries takes place either on the basis of a legal permission, the consent of the user or special contractual clauses that guarantee a legally required security of the data.
3. PROCESSING OF PERSONAL DATA
In addition to the use expressly mentioned in this data protection declaration, the personal data are processed for the following purposes on the basis of legal permissions or user consent:
The provision, execution, maintenance, optimization and securing of our services, services and user services;
Ensuring effective customer service and technical support.
We only transfer user data to third parties if this is necessary for billing purposes (e.g. to a payment service provider) or for other purposes if these are necessary to fulfill our contractual obligations towards users (e.g. address information to suppliers).
When contacting us (via contact form or email), the user’s details are stored for the purpose of processing the request and in the event that follow-up questions arise. Personal data will be deleted provided that they have served their intended purpose and there are no storage obligations to prevent deletion.
4. COLLECTION OF ACCESS DATA
We collect data about every access to the server on which this service is located (so-called server log files). The access data include the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider .
We use the log data without assignment to the person of the user or other profile creation in accordance with the legal provisions only for statistical evaluations for the purpose of operation, security and optimization of our online offer. However, we reserve the right to check the log data retrospectively if there are reasonable grounds to suspect illegal use.
5. COOKIES & RANGE MEASUREMENT
Viewing this online offer is also possible with the exclusion of cookies. If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
There is a possibility of many online advertising cookies from companies via the US website http://www.aboutads.info/choices or the EU website http://www.youronlinechoices.com/uk/your-ad -choices / manage.
6. GOOGLE ANALYTICS
Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and the internet. Pseudonymous user profiles can be created from the processed data.
We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transferred to a Google server in the USA and abbreviated there in exceptional cases.
The IP address transmitted by the user’s browser is not merged with other Google data. The users can prevent the storage of cookies by setting their browser software accordingly; Users can also prevent Google from collecting the data generated by the cookie and related to their use of the online offer and from processing this data by Google by downloading and installing the browser plug-in available under the following link: https: // tools.google.com/dlpage/gaoptout?hl=de.
You can find further information on the use of data by Google for advertising purposes, setting and objection options on the Google website: https://www.google.com/intl/de/policies/privacy/partners (“Use of data by Google when you use our website or apps from our partners ”), http://www.google.com/policies/technologies/ads (“ Use of data for advertising purposes ”), http://www.google.de/settings/ads (“ Manage information that Google used to show you advertisements ”) and http://www.google.com/ads/preferences (“ Determine which advertisements Google shows you ”).
7. GOOGLE RE / MARKETING SERVICES
We use the marketing and remarketing services (“Google Marketing Services” for short) from Google Ireland Ltd., Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, (“Google”).
The Google Marketing Services allow us to display advertisements for and on our website in a more targeted manner in order to only present users with ads that potentially correspond to their interests. If users e.g. Showing ads for products that he was interested in on other websites is referred to as “remarketing”. For these purposes, when you visit our and other websites on which Google marketing services are active, Google directly executes a code from Google and so-called (re) marketing tags (invisible graphics or code, too) referred to as “web beacons”) in the website. With their help, an individual cookie, i.e. a small file is saved (comparable technologies can be used instead of cookies). The cookies can be set by different domains, among others by google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This file notes which websites the user visits, what content he is interested in and which offers he has clicked on, as well as technical information on the browser and operating system, referring websites, time of visit and other information on the use of the online offer. The IP address of the users is also recorded, whereby we inform Google Analytics that the IP address is shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases entirely to one Google servers in the USA and shortened there. The IP address is not merged with user data within other Google offers. This information mentioned above can also be combined with such information from other sources. If the user then visits other websites, the advertisements tailored to his interests can be displayed.
The data of the users are processed pseudonymously within the scope of the Google marketing services. I.e. Google stores and processes e.g. not the name or email address of the user, but processes the relevant data cookie-related within pseudonymous user profiles. I.e. From Google’s perspective, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected by “DoubleClick” about the user is transmitted to Google and stored on Google’s servers in the USA.
The Google marketing services we use include the online advertising program “Google AdWords”. In the case of Google AdWords, each AdWords customer receives a different “conversion cookie”. Cookies cannot therefore be tracked via the websites of AdWords customers. The information obtained using the cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that can be used to personally identify users.
Another Google marketing service we use is the “Google Tag Manager”, which can be used to integrate other Google analysis and marketing services into our website (eg “AdWords”, “DoubleClick” or “Google Analytics”) .
If you would like to object to the recording by Google Marketing Services, you can use the setting and opt-out options provided by Google: http: //www.google.com/ads/preferences.
8. FACEBOOK SOCIAL PLUGINS
Our online offer uses social plugins (“plugins”) from the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (“Facebook”). The plugins can be recognized by one of the Facebook logos (white “f” on a blue tile, the terms “Like”, “Like” or a “thumbs up” sign) or are marked with the addition “Facebook Social Plugin”. The list and the appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.
When a user calls up a function of this online offer that contains such a plugin, his device establishes a direct connection to the Facebook servers. The content of the plug-in is transmitted from Facebook directly to the user’s device, which integrates it into the online offer. User profiles of the users can be created from the processed data. We therefore have no influence on the scope of the data that Facebook collects with the help of this plugin and therefore informs users according to our level of knowledge.
By integrating the plugins, Facebook receives the information that a user has called up the corresponding page of the online offer. If the user is logged into Facebook, Facebook can assign the visit to their Facebook account. If users interact with the plugins, for example by pressing the Like button or leaving a comment, the corresponding information is transmitted from your device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and save his IP address. According to Facebook, only an anonymized IP address is saved in Germany.
The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the related rights and setting options for protecting the privacy of users can be found in Facebook’s data protection information: https://www.facebook.com/about/privacy/ .
If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and link it to his member data stored on Facebook, he must log out of Facebook before using our online offer and delete his cookies. Further settings and contradictions regarding the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US website http://www.aboutads.info / choices / or the EU website http://www.youronlinechoices.com/. The settings are platform independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.
With the following information, we will clarify the content of our newsletter as well as the registration, shipping and statistical evaluation procedure as well as your right to object. By subscribing to our newsletter, you agree to the receipt and the procedures described.
Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter “newsletter”) only with the consent of the recipient or a legal permission. Insofar as the content of a newsletter is specifically described, it is decisive for the consent of the user. Our newsletters also contain the following information: our products, offers, promotions and our company.
Double opt-in and logging: The registration for our newsletter takes place in a so-called double opt-in procedure. I.e. After registering, you will receive an email asking you to confirm your registration. This confirmation is necessary so that nobody can register with someone else’s email address. The registrations for the newsletter are logged in order to be able to demonstrate the registration process in accordance with the legal requirements. This includes storing the time of registration and confirmation, as well as the IP address. Changes to your data stored by the shipping service provider are also logged.
Shipping service provider: The newsletter is sent using “Mailchimp” (hereinafter referred to as “shipping service provider”). You can view the data protection regulations of the shipping service provider here: https://mailchimp.com/legal/privacy/.
The e-mail addresses of our newsletter recipients, as well as their other data described in the context of this information, are stored on the servers of the shipping service provider. The shipping service provider uses this information to send and evaluate the newsletter on our behalf. Furthermore, the shipping service provider can use this data to optimize or improve its own services, e.g. for the technical optimization of the dispatch and presentation of the newsletter or for economic purposes to determine from which countries the recipients come. However, the shipping service provider does not use the data of our newsletter recipients to write to them themselves or to pass them on to third parties.
Registration data: To register for the newsletter, it is sufficient to provide your email address.
Statistical survey and analysis – The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved from the shipping service provider’s server when the newsletter is opened. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval, are initially collected. This information is used to technically improve the services based on the technical data or the target groups and their reading behavior based on their access locations (which can be determined using the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our aim nor that of the shipping service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
Cancellation / Revocation – You can cancel the receipt of our newsletter at any time, i.e. Withdraw your consent. At the same time, your consent to its dispatch by the shipping service provider and the statistical analyzes expire. A separate revocation of the shipment by the shipping service provider or the statistical evaluation is unfortunately not possible. You will find a link to cancel the newsletter at the end of each newsletter.
11. INCLUDING THIRD PARTY SERVICES AND CONTENT
It may happen that content or services from third-party providers, such as city maps or fonts from other websites, are integrated into our online offer. The integration of content from third-party providers always presupposes that the third-party provider perceives the IP address of the user, since without the IP address they could not send the content to the user’s browser. The IP address is therefore required to display this content. Furthermore, the providers of third-party content can set their own cookies and process user data for their own purposes. User profiles of the users can be created from the processed data. We will use this content as sparingly as possible and avoid data, and choose reliable third-party providers with regard to data security.
The following illustration provides an overview of third-party providers and their content, along with links to their data protection declarations, which provide further information on the processing of data and, in part. already mentioned here, options for objection (so-called opt-out) include:
External fonts from Google, Inc., https://www.google.com/fonts (“Google Fonts”). The integration of the Google Fonts is done by calling up a server at Google (usually in the USA). Data protection declaration: https://www.google.com/policies/privacy/, opt-out: https: //www.google.com/settings/ads/.
Maps of the “Google Maps” service provided by the third-party provider Google Ireland Ltd., Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland. Data protection declaration: https://www.google.com/policies/privacy/, opt-out: https://www.google.com/settings/ads/.
Videos from the “YouTube” platform of the third-party provider Google Ireland Ltd., Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland. Data protection declaration: https://www.google.com/policies/privacy/, opt-out: https://www.google.com/settings/ads/.
12. USER RIGHTS AND DELETION OF DATA
Users have the right to request information free of charge about the personal data that we have stored about them. In addition, users have the right to correct inaccurate data, revoke their consent, block and delete their personal data and the right to file a complaint with the responsible supervisory authority in the event that illegal data processing is accepted.
The data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory retention requirements.
We reserve the right to change the data protection declaration in order to adapt it to changes in the legal situation or in the event of changes to the service and data processing. However, this only applies to explanations of data processing. If user consent is required or parts of the data protection declaration contain provisions of the contractual relationship with the users, the changes will only be made with the consent of the user. Users are asked to inform themselves regularly about the content of the data protection declaration.
April 6th, 2020 11:30